The world is hungry for more ideas - preferably good ones. THERE IS SUCH A THING AS A BAD IDEA It’s not hard to come up with ideas but - let’s be honest here - most ideas aren’t any good. Academics use two criteria to judge the creativity of an idea: they expect it to be new and valuable.

If you’ve to use that as a way of judging ideas, then this matrix can help you decide what to do with any ideas you generate: A simple way to decide what to do with an idea But it’s worth us digging further into what we mean by new and valuable because there are different levels of new. An idea can be new to you, new to your peer group, new to an industry, or new to the world. Obviously, these are massively different and can have a wildly different impacts.

When you’re working with ideas, it’s good to define the value you’re aiming for upfront. If you’re clear about this, you have a far better chance of achieving it.

And it makes it easier to judge your ideas at the end.

Source: How to Get to Great Ideas: A System for Smart, Extraordinary Thinking by Dave Birss